You’ve no doubt seen that many businesses decided to install retractable awnings over their entrance and windows. These come in all shapes and sizes but otherwise serve no greater purpose, right? This is where you might be wrong. Investing in a retractable awning offers a small business several key benefits that, when utilized properly, can lead to growth and greater profits.
There is no denying that retractable awnings can look amazing. But the advantages of having them in your business go beyond the simple visual aspect. Retractable awnings offer a number of advantages to certain types of small businesses, including helping you maintain a lower temperature inside the building, giving your clients some protection from the elements when outside, boosting your brand awareness, and even protecting your inside furniture from UV rays. Below, we go into detail on why small businesses should invest in retractable awnings.
Protection from the Elements with Retractable Awnings
If you run a business in a place where the weather changes a lot, install high-quality awnings, add some cozy blankets, make sure to have air conditioning in place, serve both warm and cold drinks, and you’re sure to provide a positive experience for your customers. It is an excellent solution for small businesses that rely on repeat clients.
Moreover, retractable awnings can be easily stowed away if the weather is too extreme, meaning that you can keep them out of the way when they’re not needed. Just be aware that they are not meant for all kinds of extreme weather. For example, even the best retractable awnings will not protect your clients from intense winds. For that purpose, it’s good to invest in an additional fence around your outside area.
Lower Temperatures with Retractable Awnings
One of the most important benefits of retractable awnings is that they allow you a certain level of control over the temperature. You see, when the sun shines on your windows and doors, they absorb a lot of heat. Hour after hour, they get hotter. This is why it’s so important to have the right window treatments in place.
Retractable awnings will keep your windows and doors shaded during the day and closed at night, meaning that your air conditioning will not have to work as hard, and your customers will be comfortable. This will save you a lot of money in the long run, allowing you to spend more money on marketing and growing your business in general. In some colder locations, it may even mean that there’s no need to install an AC unit at all!
UV Protection with Retractable Awnings
UV protection is another benefit that small businesses should look into when installing retractable awnings. UV rays can cause damage to your furniture and are very hard to protect from, so extending a retractable awning over it is by far the best option. Not only that, but many clients feel more comfortable when they know that they’ll be protected from UV rays themselves.
Logically, people are more likely to buy something when they’re comfortable, and having some shade over your furniture is one of the best ways to increase comfort for your clients. Think about it: if you were going to buy something, would you rather sit in a chair that’s exposed to UV rays or underneath a retractable awning?
Boost Your Brand Awareness with Retractable Awnings
So far, we’ve explored 3 benefits of retractable awnings—lower temperatures, UV protection, and protection from the elements—but there’s one more: brand awareness. The most important thing for any business is to be recognized and remembered. This means that you need to be able to stand out from the crowd.
Retractable awnings are a great way to give your business visibility. If you go for a simple text-based design or a logo, you’ll be able to put it on your awning, making sure that everyone who passes by will see it. This means that when they’re in the market for your type of product or service, they’ll remember you. Additionally, it will also be easier for people to direct their friends to you. Word-of-mouth advertising is one of the most powerful marketing strategies in existence, so try to make sure that clients have a positive impression every time they come to your business.
Conclusion
Retractable awnings are certainly an excellent investment that any small business can make. They’re esthetically pleasing and add to the appearance of your business, but they can also provide you with a lot of benefits to help you generate more profit while protecting your furniture, increasing your brand awareness, and keeping your clients comfortable. If you own a small business, you should definitely consider installing a retractable awning. Good luck with finding the perfect one for your needs!